Sales & Marketing | Volkswagen careers

Welcome!

Our employees ensure that our cars are delivered tailor-made to our customers. And that our customers experience top-class service after their purchase. We listen to our customers’ wishes - from the very first time we talk through to delivery of their dream car – and, of course, we are available after the sale to answer all questions and listen to all suggestions.

Marketing, sales and service

Our responsibilities in sales, marketing and after sales range from product and sales marketing to sales and service for every aspect of the car to new mobility services in future. Of particular importance in this respect is daily analysis of the market and consideration of special regional and cultural features. That’s because our main goal is always to satisfy our customers and dealership partners – in more than 150 countries in the world.

Working in Sales and Marketing.

Product Marketing

Marketing Communication

In Marketing Communication, we develop global 360° marketing concepts for the Volkswagen brand and its products. Digital, social and analogue communication, motor shows and events as well as branded entertainment help us to create enthusiasm for our product world-wide and to provide information on our innovations, services and values. We therefore shape the Volkswagen brand – for and together with our international market organisations.

Sales Management

Sales Management plays a key role in global sales planning. We work closely here with teams from the sales regions and the Board of Management areas of responsibility of Finance, Production and Human Resources. In addition to long- and short-term volume planning, we look after strategic price planning of vehicle projects and support the entire vehicle-ordering process between the customer and carmaker through the system worlds.

However, our remit also includes organising employee development in sales through the Sales Academy and managing company-wide process optimisations.

Sales Regions

Our dealership partners are supported by Sales Germany, Sales Europe, Sales International and the regions of China, South America and North America.

The contact partners are active in markets throughout the world: from Australia to Canada and from Russia to Brazil. Our areas of responsibility are quite diverse in terms of the underlying themes – that’s because we work under different market conditions and are influenced by local language and culture. For example, we define the strategic direction of the brand, the product portfolio and the sales targets of the markets. And we put them into action with the help of the departments assigned this responsibility – either in Wolfsburg or together with local colleagues.

The home market of Volkswagen Passenger Cars is supported by Sales and Marketing Germany. The market is divided into several regions, a step that ensures that our local dealers get the best possible support. From traditional vehicle sales to the sales organisation and support of digital topics through to the planning and implementation of specific marketing measures in the dealership network, we have just one goal for everything we do: creating satisfied customers.

After Sales

Our team in After Sales and the Dealer Network handles all jobs and processes that occur at the dealership partner after the sale of a vehicle. Worldwide. One of the priorities in this respect is helping the dealership partners provide comprehensive support to the customer. We ensure that the service quality is right, guarantee prompt delivery of genuine parts and analyse the satisfaction of our customers and dealership partners. And always with aim of being even better.